Louis Vuitton implemented two price increases in 2025, with adjustments reported in April and a smaller, second wave in August. Prior to 2025, we suffered from a major price increase that we reviewed in the article How Louis Vuitton, Chanel and Hermes prices soared and no one noticed
This move reflects both continued demand for the brand's products and changing economic conditions, including increased material and manufacturing costs. If you’re a collector or a fan of Louis Vuitton, understanding this price update is crucial - whether you’re buying for yourself or trying to time your next investment.
The table below details how these changes affected some of the brand's most popular bags, showing their U.S. price evolution through 2025. All values are in USD ($).
Louis Vuitton 2025 U.S. Price Increases
Louis Vuitton implemented price increases in 2025, with adjustments reported in April and a smaller, second wave in August. The table below details how these changes affected some of the brand's most popular bags, showing their U.S. price evolution through 2025:
| Bag Style | Old Price (2024) | New Price (April 2025) | Price Increase ($) | Increase (%) |
|---|---|---|---|---|
| CarryAll PM | $2,550 | $2,790 | +$240 | +9.4% |
| CarryAll MM | $2,670 | $2,900 | +$230 | +8.6% |
| Palm Springs Mini | $2,490 | $2,640 | +$150 | +6.0% |
| Loop Hobo | $2,370 | $2,490 | +$120 | +5.1% |
| Multi Pochette Accessoires | $2,620 | $2,780 | +$160 | +6.1% |
| Neverfull PM | $1,960 | $2,060 | +$100 | +5.1% |
| Neverfull MM | $2,030 | $2,130 | +$100 | +4.9% |
| Neverfull GM | $2,100 | $2,200 | +$100 | +4.8% |
| Speedy Bandoulière 25 | $1,820 | $1,900 | +$80 | +4.4% |
| Speedy Bandoulière 30 | $1,890 | $1,980 | +$90 | +4.8% |
| Alma BB | $1,820 | $1,900 | +$80 | +4.4% |
| Pochette Métis | $2,620 | $2,710 | +$90 | +3.4% |
| Nano Speedy | $1,800 | $1,880 | +$80 | +4.4% |
| Alma PM Epi (Leather) | $2,620 | $2,790 | +$170 | +6.5% |
Which Bags Saw the Biggest Increases?
The CarryAll PM and CarryAll MM lines saw the steepest hikes, rising by 9.4% and 8.6% respectively.
Mid-sized bags such as the Palm Springs Mini, Multi Pochette Accessoires, and Alma PM Epi (Leather) also saw notable jumps ranging from 6% to 6.5%.
The Speedy Bandoulière and Nano Speedy lines experienced more modest increases of around 4.4% to 4.8%.
What’s Driving the Price Hikes?
Luxury brands regularly adjust prices to achieve several things.
- Offset rising costs of materials and labor
The price increases in the US market also occurred amidst the implementation of new tariffs on goods from the European Union. While Louis Vuitton has production facilities in the US, the tariffs were a factor cited by analysts and parent company LVMH regarding potential price adjustments.
- Support brand positioning and exclusivity
Analysts note that these periodic price adjustments are a deliberate strategy for luxury brands like Louis Vuitton. The goals are to **reinforce the brand's ultra-luxury positioning**, manage exclusivity, and offset rising production costs, all while working to align prices across different global markets.
- Account for inflation and changing global exchange rates
With Louis Vuitton’s unrelenting popularity and status as a global fashion leader, such increases not only help maintain the brand’s premium image—they also enhance the investment potential of LV bags, making them more appealing for collectors and resellers.
Is Now Still a Good Time To Buy?
While price hikes can be discouraging, Louis Vuitton items retain value and can even appreciate over time—especially sought-after classics like the Neverfull, Speedy Bandoulière, and Palm Springs Mini. For current and future collectors, buying before the next price increase remains a smart move.
Final Thoughts
The 2025 price increases reflect both economic realities and Louis Vuitton’s ongoing commitment to luxury, exclusivity, and craftsmanship. If you’re planning your next purchase, being aware of these changes helps you make a well-informed decision—and underscores the enduring value of investing in a Louis Vuitton bag.
