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How to Invest in Designer Handbags: Full Guide [2023]

Untold Secrets Of Investing in Designer Bags & Selling In The Secondhand Market

how to invest in designer bags and become a handbag reseller

Stock market is too risky. With the ups and downs of 2022-23, you can't be sure that your investment is going to last. What if I told you that you can combine investment with joy from your favorite brands if you find the right luxury item, no matter the budget?

I earned $500,000 investing in luxury handbags and moved it from side hustle to full-scale business, quitting my full-time job to do what I love.

Would you like to get the same, or even better results?

Scroll down to see the best investment pieces from Chanel, Hermes and Louis Vuitton.


Secret Rules of Investing in Luxury Handbags

When it comes to investing in designer handbags, there are some basic rules you have to follow to make sure you're choosing the best possible option and protect your investment.

  • Buy preloved

Why buy preloved? Let me share an example. Neverfull is the most popular Louis Vuitton bag. When it was first released in 2007, it was $645 only. Let's suppose you bought a purse in 2007 as an investment piece and never used it. In 2022, a Neverfull retails for $2,030. That being said, you can definitely sell it for more that you spent, namely, for around $1,200-$1,300.

Seems a pretty good deal, right? Not exactly. While you have your 100% ROI, what you also know is that the cost of money is not the same anymore. With exceedingly high inflation and rising prices, it's barely beating the inflation.

So how do you invest in luxury handbags? By buying preloved. You can find any designer item at almost any price if you keep looking and exploring your options. the lowest I've seen was $300 for a Neverfull in good condition. I resold it in a month for $700. Not a bad investment at all.

If you're purchasing a designer bag in store, unless it's something rare and not available to the mass buyers, it most probably won't be a good investment. Yes, Hermes is an exclusion. 

  • Buy bags in good condition

Although you may find enticing deals for items in fair condition, I highly recommend not falling for them.


Most people buy handbags from resellers like you and me because they want to enjoy this item. How are they gonna enjoy their new purse if they need to repair the zipper, replace the inside lining and remove color transfer?

90% of people don't know a specific leather surgeon who can repair their item, which means they will have to do the research.

In a nutshell, unless you can do these specific repair by yourself, don't buy broken items or items in fair condition.

  • Buy beautiful bags

There are undoubtedly specific items that prove to be great investments in the long run. Some of them seem very unassuming at first sight so it's hard to tell.

Here's another general rule that will help you to find the right bag to invest in. If you see a beautiful item, chances are someone will like it too. Do not overcomplicate it.

  • Look for good deals

Sometimes reselling is just about getting a good deal. Great deals are at the heart of every reselling business. When you engage in reselling on a full time basis, you become a hunter. Make sure you're getting a good deal and that you're the first one in line when you find one. If that's what inspires and excites you, this is a job for you.

Now, here are some luxury bags to invest in.


Are Luxury Bags a Good Investment?

Let's address the elephant in the room straight away.

Any time I'm telling someone that I invest in luxury handbags, people look at me skeptically. I don't judge it. I actually get it. Generally, people invest in stock market, bonds, ETFs, real estate, but they don't invest in luxury handbags.

Buying a handbag for investment is still seen as something strange and unknown to the public.

Can you make good profits on luxury handbags? Certainly. And I'll be very direct with you: that probably won't happen right away. You'll need time to find your groove, yet once you find it, you'll be amazed to see the results.


How to Invest in Chanel Bags

Before we jump to specific items that have high ROI, here's something you need to know.

Chanel isn't cheap. If you'd like to pursue bags from this brand, have a budget of at least a few thousand. If that seems too much, you can think of Chanel jewelry, which is more affordable in Chanel bag and is also one of the best luxury investment pieces. Prices for Chanel jewelry range from $200 to several thousands.


Chanel Classic bags [$4,000-$10,000]

Chanel Classic Flaps are rare bags that hold their value pretty well. Unlike many designer items, Chanel is generally a great investment, especially when it comes to classics. You definitely can't go wrong with Chanel Classic flaps, especially medium size.


Chanel Heart bag [$20,000-$30,000]

chanel handbag investment

You never know which handbag will bring you the best ROI. For instance, this Chanel Heart bag was first released 27 years ago. It's retail was around a few thousand. This year the price skyrocketed to whopping $30,000. Here's why.

In 2022, as French fashion house decided to bring back this romantic shape, Kylie Jenner posted a selfie holding the purse. After that, two things happened.

First, while previously the price of this vintage Chanel bag on the secondhand market was around $8,000, shortly after this pic spread across the web, the prices skyrocketed to $22,000-$30,384.

Second, it helped the surging demand for the new Heart bag. Even though there's little connection between the two editions aside from the shape, these are identified as the same purse and major bloggers and fashionistas are on the hunt.

If you manage to find this purse for less (around $10k), that's a really good deal for a collectible item.


Top Louis Vuitton Investment Bags

A trunk maker in 1800s, Louis Vuitton handbags debuted around 1930s. Since then, thousands of models were introduced and discontinued. So how do you know which handbags are true investment pieces?

To answer this question, read our article regarding Louis Vuitton best-sellers on the secondhand market. Many of these purses are everyday handbags with classic silhouettes and colors. Having said that, be aware that a specific model doesn't guarantee a high ROI, it all depends on how much you purchase it for. Make sure you also authenticate Louis Vuitton before buying.

It helps a lot when you know the retail prices of handbags that you're going to buy preloved. Here are some price lists you'll want to take a look at before hunting it down on a secondhand market.

Let's see top investment pieces from the French luxury brand.


Louis Vuitton Neverfulllouis vuitton investment bags

Neverfull bag is one of the best investment bags from Louis Vuitton. We have already published a Louis Vuitton Neverfull infographic.


Louis Vuitton Monogram Canvas Speedy

top investment bags from louis vuitton

One of the most affordable members of the LV Family, the Speedy was introduced in 1930s. You can find a vintage Louis Vuitton Speedy bag in good condition for $300-$400 only, which is pretty cheap compared to retail.

Since Speedy became Audrey Hepburn's favorite bag and became iconic, the size line expanded, so you might be wondering, which Speedy size is a better investment. Basically, the smaller, the better. Most buyers prefer smaller handbags.

While Speedy won't return impressive profits, the silhouette is currently over 90 years old and isn't going anywhere any time soon. Therefore, it'll bring stable profits, probably compared to a stable ETF.


Louis Vuitton Watercolor Aquarelle Speedy

top investment bags louis vuitton

One of the most beautiful limited edition purses from the French haute couture, Speedy Aquarelle Watercolor was designed by American artist and photographer Richard Prince for the Spring-Summer 2008 Collection. It's a limited edition that was in production for one year only and it's not available anymore.

As fewer and fewer handbags in this print become available due to use, the price for this limited edition purse with pink logos goes up every year.


Which Designer Bags Are The Best Investment?

Are luxury handbags your passion?

Stop being ashamed of being a bag addict – embrace it by making scrolling your Instagram feed admiring other’s bag collections from your guilty pleasure to a profitable business - no matter how bad the economy is.

Imagine being able to transform your guilty pleasure into a highly profitable business that can serve as a ​second income stream​ and nets you ​3​, ​4​, or even ​5 figures on a monthly basis... 

Right now, there’s a ​massive opportunity ​for wealth through the luxury secondhand market, which is great news, especially for those who have passion sprees for indulging in fashion wear!


If this sounds like you, keep reading because there’s something you ​might not be aware of yet.

...You’re spending ​hours​ choosing your luxury handbag through the tedious process of monitoring handbag prices, only to have it dawn upon you that everything you just did, was a waste of time ​because of an issue you didn’t see coming.

Does this sound familiar?

This is especially frustrating when you realize that you’ve ​wasted ​personal time, ​money, ​energy, and ​effort ​ in an attempt to do everything on your own.

A ​helping hand goes a long way in ​making yourself successful​ for this type of business.

That’s why I’m here to help you make the process ​10x easier ​and ​much more profitable.

My name’s Ana, and I’ve been in the luxury reselling business for 7 years. My secondhand market selling experience ranges from luxury buyers in the US, and stretches internationally throughout multiple countries. I've sold over 2,000 luxury handbags worldwide and flipped an initial $100 into $100,000.

Having worked alongside some of the top names in the fashion industry such as ​Louis Vuitton​, Chanel​, and ​Hermes​, I have accumulated expertise and hold mastery over every aspect of luxury bags and reselling them.

Now, I’m bringing my many years of knowledge to the table and ​helping you succeed​ in your reselling business, giving you ​step-by-step guidance​ on how to turn ​your passion into a complete business model.

I’ve put together this course that will teach you exactly how to turn timeless luxury handbags into an online business empire that will allow you to ​make money​ from practically ​anywhere in the world.

Why Choose​ ​How To Invest In Designer Handbags?

In this course, you will discover:


  • How to turn ​scrolling through Instagram​ into a ​fully profitable business.
  • A ​secret method​ to ​making 4-figures ​& ​beyond ​in addition ​to your ​main income.
  • How to ​leverage selling products​ you’re passionate about ​regardless of the economy.
  • Exactly how to ​approach the second-hand market​ with strategies that ​integrate multiple luxury reselling archetypes.


By the end of this course you will ​fully understand​ the world of the luxury bag industry ​— ​how to ​create listings​ that sell on multiple social media platforms, how to effectively ​re-sell​ and ​set prices on your handbags, where to ​selectively purchase​ particular handbags, ​which brand names​ to aim for, ​which suppliers​ ​& vendors​ ​are favorable to work with, ​key details​ to look out for ​​to ensure the items are legitimate, ​powerful marketing strategies​ to find your ideal buyers, and much, much more!

Here’s just the tip of the iceberg of what you’ll learn inside:

Build Confidence While Saving Yourself Thousands

Any mistake in the luxury handbag reselling business can easily cost you anywhere from $500 or more.

That’s why this course will help you gain ultimate confidence in reselling handbags without having to worry about purchasing fakes or feeling as if you don’t know what sells or what doesn’t.

Not only will it teach you how to avoid costly mistakes, but it will also skyrocket your confidence in gauging the market and knowing which deals to search for.

Exclusive Knowledge Used By Professionals In The Industry

This course is one of a kind. People who have this knowledge usually don’t share it with anyone unless they’re already earning money from it themselves. It’s “insider knowledge”, you could say.

In this powerful 3-part program, you will unlock selling secrets and exclusive information on how to turn luxury handbag research into a stable business you can own.

You will learn​ how, where, and when to purchase the perfect handbags that resell for incredible prices and give massive margins of profit you’re able to take home.


Make This Course’s Money Back In 1 Month Or Less

It only takes you a few  items to resell with for this entire course to pay for itself. And after learning all I have to teach you in this course, 10 items is the ​very ​ ​least ​ you’ll be selling. You’re provided with the knowledge to sell up to ​hundreds, ​ and ​up to thousands ​ of products to hungry buyers. With how much you’ll be earning, this course is practically FREE!


90 Days for You to Ask Any Questions

Convenient online learning will fit your busy schedule. If you select an option with support, you'll be supported within 90 days even after you complete the course.


Non-Country Specific


You may be learning from the USA, Australia, Singapore or Europe, the core principles of the handbag luxury business all remain the same across countries meaning you can do this anywhere.


Are You Ready to Start Investing in Preloved Luxury Handbags?


The pre-owned luxury goods and handbag market is rapidly growing day by day and​ shows no signs of slowing down ​any time soon.

If you’re ready to acquire the necessary skills to leverage the highly profitable luxury handbag reselling market, ​now’s the time to act.

Click below and let's take you on a journey to making ​massive sums of money.



Market Research & The Sweetest Spots


  • Introduction to authenticating luxury handbags
  • Why Investing in Luxury Handbags Is a Great Opportunity (Market research)
  • 4 Ways to Start Investing In Luxury Handbags (even if you're not ready to invest right now)
  • Most Profitable Luxury Brands for Reselling/Investing
  • How Luxury Market Works - Uniqueness of Each Brand Explained
  • Specific Market Segments to Target for Maximum Profit
  • Learning How to Find Good Deals and Opportunities
  • Pricing: When to Hit the Buy Button





Hit Those Sweet Spots! 


  • Attain a deep understanding of the sweetest spots within the luxury market: specific brands to target, precise segments and unique handbags that are proven to be excellent investments in the long run.
  • Learn all about how pricing works in the world of luxury handbags, and how you can use it to your advantage and to precisely determine which price to purchase, list, and sell at. 


WEEK 3: Authentication & Verification 


  • Learn how to tell the real from the fake and avoid buying replicas.
  • While you won’t become a professional authenticator, you’ll learn authentication techniques and the basics that will allow you to save money on many deals and avoid losing money on fake replicas.
  • Obtain an extensive list of trusted authenticators for every luxury brand. 


WEEK 4: Purchasing For Maximum Effect


  • Find secret places and spots to get the best deals and learn the buying process.
  • Learn which suppliers and vendors are favorable to work with, and know which ones to specifically avoid.
  • Know which brands are currently trending and highly sought after in the fashion world, and leverage that knowledge to your advantage over all your competitors.
  • Get techniques on how to negotiate prices even if sales isn’t your thing, and with a powerful list of questions created just for you, you’re able to know what to ask sellers to ensure authenticity on all the products, while always ensuring the best deals possible. 


Exactly What To Do Before Selling


  • Learn easy tricks to exponentially boost the value of your items from 10% to 40% in the long-term, and create an ultra-persuasive description that sets you apart from the competitors in order to ensure your products instantly sell.
  • Understand how to properly sanitize, clean, and maintain all your luxury handbags before selling and listing them out in the market (because nobody wants to buy a dirty handbag, right?).
  • You’ll obtain knowledge on the proper equipment needed for the best product photography, which lighting is best, how to snap the perfect angles on all your photos. 


WEEK 6: Sales Techniques That You’ll Leverage To Always Make A Bargain


  • Get a massive shortcut to learning sales and generating target leads so you can get your first results FAST!
  • Successfully find out how you can utilize specific selling strategies to always make a great return and learn how to pinpoint which marketplaces are best for you to thrive in.
  • Learn a proven method to ensure you stand out against other sellers, minimizing your competition and effectively selling without any prior leads. 


WEEK 7: Marketing And Branding To Establish An Online Presence
  • Time to learn a couple efficient marketing tricks to hold an edge in the market. 
  • Understand which social media hub to choose from among the many platforms like Facebook, Instagram, Snapchat, Twitter, Pinterest, YouTube, and Tik Tok in order to effectively optimize your listings for massive sales numbers.
  • Learn how to market without wasting away any capital on the things that don’t work, make use of business branding to establish a trusted presence of authority towards your buyers, and focus primarily on the marketing strategies that are advantageous to your business. 


WEEK 8: Scaling To 4, 5, & 6 Figures Or Beyond


  • When do you outsource and hire employees and which tasks should you delegate first?
  • How do you go about hiring your first employees and what prerequisites do you give? 
  • You will learn how to double your sales numbers every month without ever dropping your price, ensuring your margins stay sweet and in your favor! 
  • This final week gives you everything you need to grow a digital team via outsourcing and shows you exactly how to create a sustainable cash flow model for life.





What's included in this course?

This course lasts 8 weeks. Each week you'll be getting an email with videos, articles or screencasts. You'll also receive an assignment with a deadline (usually a week is given per each assignment). You'll get feedback on each assignment from our team.

Your assignment will be checked by our team.


Who is the coach?

I'll be teaching this course myself. I've been in the luxury reselling business for 6 years. I've been selling mostly in the US but also worldwide. I'm specializing in selling Louis Vuitton handbags, however, I also have great experience with Chanel and Hermes.


When does the course start?

As this is an online course, you can start anytime. You'll receive the first email within 24 hours from your purchase.


Do I need to have a start capital?

It's not necessary but if you have at least $1000-2000, you'll benefit more from the course the most.


Can I ask questions during the course?

Of course, our team will be ready to answer your questions on business days. The turnaround time is 24 hours.


Will there be any assignments?

Yes, you'll get an assignment each week. We recommend you to complete each assignment during the week, however, you can also complete it later.


Do I get certified?

Yes. If you complete all the assignments within 90 days, then you get a certificate of completion.


I have another question!​

Click the Messenger icon and ask us!