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Everything You Need to Know on The Gucci Logo Font

The fashion world is not just about clothing and accessories; it's also about the brand identity that comes across in details, such as logos and typography. A logo serves as the visual cornerstone of Gucci's image. Among the most recognized logos in high fashion, the Gucci logo stands out as a symbol of true luxury. The choice of the font is no accident. Let's see what secrets Gucci logo font can reveal.

Gucci Logo History

gucci logo font

The Gucci logo has undergone various redesigns since the brand's inception in 1921, but the core element, the famous double G, has remained consistent. As Gucci history reveals, this logo was designed by Aldo Gucci, one of Guccio Gucci's sons, in 1933, immortalizing his father's initials in a symbol that has become synonymous with luxury.

The logo's font gives off a vintage feel, touching on nostalgia while remaining in vogue—a balancing act few brands manage to achieve.

In the recent years, Gucci has updated their logo. It's using the same font, yet the spacing between letters is radically different.

What Font Does a Gucci Logo Use?

The font used for the word 'Gucci' beneath the iconic logo is called Granjon Roman. The story of this font is almost as rich as that of the brand it represents.

Granjon Roman was developed between 1928 and 1929 by George W. Jones, modeled after the work of sixteenth-century French engraver Claude Garamond—particularly the typefaces designed by Robert Granjon, a contemporary of Garamond. The typeface has a lot of history and displays distinctive characteristics.

Gucci Font Logo Characteristics

gucci logo font

The font exhibits a classic contrast between thick and thin strokes, a result of calligraphic techniques used in the Renaissance period. The thinner parts denominate the typeface with a sense of delicacy, while the thicker parts offer a robust grounding.

To observe the intricacies of the Granjon Roman font is to appreciate the craftsmanship behind each character:

Capitals & Lowercase

There is an evident distinction between the uppercase and lowercase letters, with the former appearing more pronounced in their serifs and overall presence.

The 'G'

The 'G' in the Gucci logo showcases a horizontal bar that stretches to the right and turns up slightly at the end. The serif at the upper left is equally prominent.

The 'C':

The letters 'C,' 'e,' 'o,' and similar characters showcase smooth curvature, which makes them appear open and inviting. Their stress, where the letter's curves meet its thinner part, leans diagonally, giving letters dynamic appearance. The upper end of 'C' is distinctly thinner, curving into its termination with grace, while the bottom end is weighted slightly more heavily. 

Open Counterspace

The 'u,' 'c,' and 'e' have open counters that render the font more legible, ensuring that even when scaled down, each letter's integrity is maintained.

Bowl of 'g'

The lowercase 'g' is particularly intricate, with an ear-like serif at the top and a double-storey structure that gives the character a unique look.



The Gucci logo utilizes a font called Granjon Roman for both its iconic interlocking Gs and the wordmark. It is derived from the Granjon typeface, known for its elegance and readability, making it a fitting choice for a luxurious brand like Gucci.

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