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Which Brand Is Better: Louis Vuitton vs Coach

Which Brand Is Better: Louis Vuitton vs Coach

The brands we wear shape our personal style. It goes far beyond stylish silhouettes and trendy prints. When we choose the clothes and accessories of a certain fashion house, we make a statement – about our taste, mindset, and even values. That is why fashionistas tend to always compare brands between themselves. Today, we will find out which brand is better: Louis Vuitton vs Coach.

If you think it’s like comparing a countryside diner to a fancy restaurant in Manhattan, stay with us until the end! You’ll be surprised to discover that fashion is way more than just a hefty price tag and that luxury items can be purchased for a moderate price.

NOTE: Our website uses affiliate links. That means that if you use these links to make a purchase, we may earn a commission. That does not incur any additional costs for you as a buyer.

Without any further ado, let’s get started!



Louis Vuitton vs Coach: Brand History

Which Brand Is Better: Louis Vuitton vs Coach history

When talking about real fashion, not mass production of poor quality, we mean more than just nice-looking goods. Building a reputable brand takes time, effort, and hard work of skilled and talented people. That is why we are going to start with history of each fashion house.


Louis Vuitton


Country of origin: France


Year of foundation: 1854 (127 years)


Brief history: Louis Vuitton is a heritage brand that started as a humble workshop run by a talented artisan, Louis Vuitton. Initially producing trunks for wealthy Parisians, the company quickly expanded the range of goods due to incredible success and popularity. Handbags, small leather goods, belts – the more people showed their interest in LV, the bigger it was growing. By introducing his lightweight and waterproof canvas in 1858, the French manufacturer changed the fashion industry forever. After World War II, in addition to canvas goods, the production of leather purses and wallets began. Staying true to the customs and traditions, LV gradually turned into a global trendsetter in the fashion industry. The status of a high-class brand was proved in 1987 when it formed LVMH conglomerate with two other leading manufacturers – Moët et Chandon and Hennessy.

Interesting fact: Louis Vuitton, the founder, was working as the official trunk-maker packer of Napoleon Bonaparte’s wife, Empress Eugenie de Montijo of France.

Style: remarkable and iconic silhouettes that always remain trendy, elegant, status accessories.


Major focus on: preserving traditions, the aura of exclusivity, timeless classics of the French fashion.

Country of origin: USA


Year of foundation: 1941 (80 years)


Brief history: as any luxury fashion house of modern times, Coach started as a family-run business in 1941. In the beginning, there were only six workers who made leather wallets and billfolds. By 1961, the assortment of goods was expanded and the sturdy women handbags appeared to be a success. Seeing the positive response of the customers, the brand was adding more and more items to its range and opening new boutiques across the United States. It gained fame in the mid-1960s by putting its products on the shelves of department stores across the US. By November 1985, the company had about 50 shops and corners in large department stores. The first directly operated shop was opened in the heart of Manhattan in 1981. As of 2019, Coach has 986 stores worldwide, generating approximately $5 billion in sales.

Interesting fact: in 2019, the company participated in Macy’s Thanksgiving Day Parade, becoming the first luxury brand ever to have a float depicting the Coach’s mascot Rexy the Dinosaur.

Style: associated with effortless New York spirit, unchanging, traditional models and shapes.


Major focus on: quality leather goods for an affordable price, classic American style.



  • As we can see, both fashion brands specialize in making handbags and small leather goods. That is why they are often compared.
  • Louis Vuitton originates from France and follows all the stylish traditions of this country. Coach was founded in the US, so it has a true American spirit. Each of the companies sticks to its heritage and ideas.
  • Coach calls itself an “affordable luxury brand”, so it’s a great choice for people who want to have a quality product for a moderate cost. Still, many are asking a question: is Coach a luxury brand?
  • LV creates an aura of exclusivity around its products, making its goods highly coveted and sought-after.
  • If you want to own an accessory with history and cult status, go for Louis Vuitton. If you are not into names but looking for a quality leather good, consider buying Coach.



Louis Vuitton vs Coach: Range of Items

Which Brand Is Better: Louis Vuitton vs Coach range of items

As we’ve learned from the history of two luxury fashion houses, they started as manufacturers of high-quality accessories. Although making purses and small leather goods is their major specialization, LV and Coach offer a wide selection of items for fashion lovers.

What can you find in their boutiques and online shops?


Louis Vuitton


The categories of goods (in the order of importance):



Wallets,  coin purses, card cases

Accessories (sunglasses, scarves, belts, gloves)

Luggage bags

Ready-to-wear (including swimwear)



Toys and furniture (including house decor)

Fragrances and candles


Major specialization: everyone in the world knows about iconic LV purses for women. The fashion house cares about its reputation and produces a limited amount of accessories that are only growing in price each year.

The categories of goods (in the order of importance):



Wallets,  coin purses, card cases



Accessories (sunglasses, scarves, belts, hats, gloves)

Leather care products


Face masks


Major specialization: since the beginning of its history, Coach is majoring in the production of quality leather bags. Nowadays, the selection of accessories for both men and women on the official website of the brand is large.



  • Each of the fashion houses chose handbags as its major specialization. That is why the constant debate on which brand is better – Louis Vuitton vs Coach – is going viral on purse forums.
  • Although Coach bags also have names (just like LV purses), they still remain the enigma for the majority of people. The words like “Tabby Chain” or “Willow Tote” may mean nothing to you, yet everyone knows about Speedy and Neverfull and can easily picture the silhouette in their mind.
  • The selection of both men’s and women’s accessories is enormous. Currently, there are 486 products in the category of “Women handbags” listed on the Coach official website and 531 kinds of purses on the LV official website. As for men’s bags, the numbers are equal: 224 items in this category.
  • Apart from that, brand lovers can find numerous clothing goods, shoes, jewelry, and accessories in the boutiques of each company.
  • Read more on best Coach bag styles here.

Sometimes, the choice of a brand is driven by the price tag. As you can guess, the next part of our comparison will be about the cost of the products.



Louis Vuitton vs Coach: Prices

Which Brand Is Better: Louis Vuitton vs Coach prices

Despite the presence of relatively cheap items generously sold by the mass market, people still prefer buying quality and expensive goods instead. One Louis Vuitton bag can cost like 25 Zara purses, yet still, the demand for luxury accessories is high. We have briefly discussed this question in the article – Why Do People Buy Luxury Bags: Psychology Behind Chic.

Meanwhile, let’s find out the real prices of the products made by Louis Vuitton and Coach. We have gathered the information from the official websites and chose similar models to make our comparison more accurate.

Name of item*

Official LV price, USD**

Official Coach price, USD**

Tote (canvas)

From 1,460

From 295

Tote (leather)


From 295

Cross-body bag (leather)


From 325

Small folding wallet (leather)



Men’s backpack (canvas)




From 745

From 120

Men’s card case (leather)



Belt (leather)

From 485

From 115


From 475

From 173


From 815

From 125


There are many places where you can shop for brand-new Coach handbags, including Amazon. Check out the selection on Amazon now and you'll be surprised how many of them are available. 

* all items are from the Women’s collection if not stated otherwise.

** the prices are taken from the official websites of the brands in June 2021. State taxes are not included.



  • As we can see, the Coach goods are four times cheaper (and even more) for every item compared.
  • Louis Vuitton handbags and clothing are not for a wide audience. It’s possible to afford one if saving or earning a lot.
  • Even a student can purchase a Coach purse or wallet without problems.
  • If you want something of high quality and durable for everyday wear, choose Coach. If you are ready to make an investment, go straight to a Louis Vuitton boutique.

Are you one of those people who laugh at the idea of investing in luxury purses? Read our Why You Should Invest in Louis Vuitton Neverfull MM Right Now article. It will erase all your doubts once and forever!



Louis Vuitton vs Coach: Style


Which Brand Is Better: Louis Vuitton vs Coach style

After price comparison, many of you might think that the battle of which brand is better – Louis Vuitton vs Coach – is over. Why spend money on Louis Vuitton if Coach is so affordable? Well, in the modern world, choosing a brand means associating yourself with the spirit, ideas, and mindset of the fashion house.

Do you know what you stand for when carrying a purse? Let’s find out together!


Louis Vuitton


Style: the purses made by the talented artisans of the fashion house can be called nothing less than “the art of fashion”. They are all about elitism and exclusivity. Turning into everlasting classics since the first release, they will upgrade your self-evaluation and social status.


Most interesting ad campaigns: since LV is a French fashion house, everything related to the company is the synonym of chic and elegance. Most beautiful and pricey ad campaigns, gorgeous venues, and A-class ambassadors.


The brand has never been compromised in any type of scandal and prefers to avoid any political and social debates. You won’t find any controversial collections or motifs that highlight the most discussed topics in the world. LV focuses on creating and translating aspiring art and the core values of the fashion house through its designer products.


Watching the ad campaigns of the company, we can travel to the most stunning places in the world and discover the fashionable lifestyle through the magnificent artworks featuring top-rated celebrities and posh clothing and accessories. Terrific landscapes of Iceland, mesmerizing views of Vietnam nature, hot summer at Capri, Italy – every year it’s a surprise!


Recent ambassadors: Michelle Williams, Emma Stone, BTS, Kris Wu. In the past, there were Uma Thurman, Scarlett Johansson, Gisele Bundchen, Angelina Jolie – don’t pretend you don’t know these names because LV asks for nothing but the best!

Style: Coach style is sometimes associated with “American nostalgia”. Embodying the essence of New York fashion, it’s the main preference of a young audience between 20 and 45. Despite having some classical models in its collection, the brand also released several interesting items to serve as a beacon for modern time issues.


Most interesting ad campaigns: unlike LV, which is a global trendsetter spending millions on its luxurious ad campaigns to earn billions instead, Coach follows another path.

Yet, it doesn’t mean that ad campaigns of the brand are boring. Coach’s vision is to understand the current needs of the customers and to satisfy them. Moreover, the collections are inspired by global trends and events. We’ll mention some of them.


A heart-warming after-pandemic campaign featuring brand’s ambassadors and their families celebrating time together, a playful collaboration of Coach with Disney Mickey Mouse x Keith Haring for the 80th anniversary of the company (what can be more American than a cartoon we all know since childhood, right?), support of LGBTQIA+ community with the recent Pride campaign.


The brand certainly understands the audience and gets its love and devotion in return.

Recent ambassadors: Jennifer Lopez, Michael B. Jordan, Selena Gomez, Park Shin Hye, Chloë Grace Moretz, Yara Shahidi, Gwyneth Paltrow. Even Ariana Grande’s dog was once featured in an ad campaign of the brand. Such an ideal way to attract attention, isn’t it?



  • Louis Vuitton preserves the traditions of French chic and elegance since the beginning of its history. In the constantly changing world, it protects its ideals and values. Therefore, it’s respected and loved by many.
  • Coach is a mixture of American traditions and new normal. Such an approach helps to reach a wider audience and attract people with different beliefs and ideologies.
  • Both brands work with A-class celebrities and make amazing collaborations with talented artists.
  • If you are a lover of classics, then pay closer attention to Louis Vuitton accessories. If you follow the global trends, Coach is a great choice for you.



Louis Vuitton vs Coach: Social Media

Which Brand Is Better: Louis Vuitton vs Coach social media

Let’s talk numbers now! Some people try to deny it, but an active social media account can be a driving force for any business. It’s especially important for luxury brands, as it helps attract a new audience and gain even more popularity.

We have reviewed two popular social media platforms and are ready to share the result with you!

Louis Vuitton


Instagram: 44.5m followers

Twitter: 8m followers

Instagram: 5.3m followers

Twitter: 606.2k followers

*data was gathered in June 2021. Current numbers may vary.



  • Louis Vuitton has a significantly bigger amount of followers on both platforms.
  • Each company is quite active and promotes its recent releases via social media as well.
  • Louis Vuitton in its laconic manner merely informs the audience about new campaigns and collections. There’s no interaction with the followers or any official comments.
  • Social media managers of Coach have the aim to target a young audience as we can see an interesting approach to promotion: there are polls, interactions, and even filters in the profile of this brand.
  • Coach has added a possibility to shop right in its account – you can see the current prices and make a purchase without leaving the app. Louis Vuitton doesn’t have a shop on Instagram and acts like “you know where to go”.



Louis Vuitton vs Gucci: Celebrities

Which Brand Is Better: Louis Vuitton vs Coach celebrities

If you think that celebs aim only for a status bag, you will be surprised that they are the same people as everyone else and see no problem carrying a $300-bucks purse while earning millions of dollars a year at the same time. We have spotted the fans of each brand among the most famous superstars! Eager to know what your favorite celeb prefers?

Louis Vuitton


Victoria Beckham


Charlize Theron

Megan Fox

Jennifer Aniston

Dua Lipa

Miranda Kerr

Taylor Swift

Eva Longoria

Halle Berry

Florence Pugh

Selena Gomez

Chloë Grace Moretz

Irina Shayk



Louis Vuitton vs Coach: Where To Buy

Which Brand Is Better: Louis Vuitton vs Coach where to buy

Have you already made up your mind after our comparison which brand is better – Louis Vuitton vs Coach? It’s time to learn where you can get your luxury goods!


Louis Vuitton


Online on the official website

In the boutiques across the globe

Pre-loved in our shop

On Ebay

Online on the official website

On Amazon

In the department stores of your city

In the flagman shops across the world

Offline and online outlets



  • Louis Vuitton never offers discounts and never makes sales. The brand’s policy is to keep their goods coveted and in high demand.
  • There are no outlets or seasonal sales of old Louis Vuitton goods – if you see any, it’s a scam. Be careful as it may be hard to get your money back.
  • Coach offers plenty of items with a discount. You can find the Amazon page right on their official website and select something even cheaper than expected.
  • Check your local department store like Macy’s if you want to see Coach bags in person.
  • If you are not ready to pay the full price for Louis Vuitton bags, there’s still a chance to have it. Check our stock and select your first luxury handbag from the legendary brand.

When buying any luxury item pre-loved be sure to order an Louis Vuitton authentication by a professional. It’s cheaper than your Sunday brunch but gives you peace of mind when purchasing a LV purse!

If you need to authenticate a Louis Vuitton/Dior/Gucci item, please order one of the three types of authentication:

Verbal Authentication $10

  • good when you need a certificate for any reason,

Certificate of Authenticity $25

  • good when you need a certificate for any reason, either to sell the bag with the peace of mind or to return a fake bag to the seller if you purchased a fake
  • includes a permanent certificate on

Certificate of Authenticity with a thorough explanation $50

  • good when you need a certificate and you need to know why the bag is authentic/not authentic for any reason, either to sell the bag with the peace of mind or return a fake bag to the seller if you purchased a fake.
  • includes a permanent certificate on
  • includes an explanation of why the item is fake (detailed pictures and comparisons with an authentic bag, more than 10 pics included)



Conclusion: Which Brand Is Better: Louis Vuitton vs Coach

Which Brand Is Better: Louis Vuitton vs Coach

Hopefully, it was a fascinating journey that helped you to make up your mind. If not, well, at least you have learned a bit more today about the mentality of the French and American fashion companies. If you want to read more about different fashion houses and their values, be sure to check more interesting battles of the brands!

Which Brand is Better: Louis Vuitton vs Gucci

Which Brand is Better: Louis Vuitton vs Yves Saint Laurent

Which Brand is Better: Louis Vuitton vs Burberry


In the end, we would love to mention one thing: regardless of your final decision which brand is better – Louis Vuitton vs Coach – it remains your personal choice, spotlights your beliefs, and values and tells about your character and individuality. There are no judgments in the world of fashion, only preferences. Isn’t it what the whole life should be about?




  • Posted by Jremme on

    Interesting article. I’ll stick with coach

  • Posted by Freida Jones on

    I’m interested in finding out more up coming new HandBags.

  • Posted by Denise Johnson on

    Coach is better!

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