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Louis Vuitton Neverfull pm mm gm reference guide

[Guide] Louis Vuitton Neverfull PM/MM/GM + Review

Although it was only first introduced in 2007, the Louis Vuitton Neverfull Tote, in all of its endless iterations, has become one of Vuitton’s all-time most successful bags.

Let's dive into the bag's history and learn more about the current styles available.

Louis Vuitton Neverfull Bag History

The story goes that the Neverfull was created to compete with the Goyard Saint Louis tote. Which could totally be true, since the bags do have to resemble appearance? 

But then again, the tote shape is quite common in the land of designer bags, so we can't quite confirm who copied who.

Either way, the Neverfull is made with the same exquisite craftsmanship as other iconic Louis Vuitton bags, which means that this bag is as sturdy as can be.

When Neverfull was first released, it came by itself. Later in 2014, Louis Vuitton upgraded this model with an internal pouch that comes with all the canvas versions released after 2014.

After adding a pouch, Louis Vuitton made the major price increase, breaking the psychological point of over $1,000 for a tote made of PVC.

In 2014 the Neverfull price skyrocketed from $980 to a little lover than $1,200.

2014 also brought another important Neverfull update.

Louis Vuitton extended the Neverfull color scheme and introduced three new colors on the inside for the monogram print for Spring.

You can get it in the regular beige interior or fuschia, orange, yellow.


3 Interesting Facts About Louis Vuitton Neverfull Tote

We all love fun facts, let's see what we don't know about one of the most popular Louis Vuitton bags.

1. Neverfull is reversible

Next to its outstanding quality, the bag is also very versatile. Because, while many fans don't even know about it, the Neverfull is completely reversible!  If you like the textile version of this bag, you can expose the interior. To make sure you never lose track of your keys and cards again, it comes with an attached wallet.

2. Neverfull handles are capable of holding 231 lbs or 100 kg

At first, these handles may seem thin. However, they're capable of holding literally anything! Neverfull was designed to help a modern woman who needs to carry a lot of stuff.

3. It takes up to 45 hours to create a Neverfull bag

Separate parts of the bag are produced in different parts of the world, however, the Neverfull is still being assembled by craftsmen.


Louis Vuitton Neverfull PM/MM/GM Size Comparison

The bag comes in three sizes, the PM, MM, and GM. The PM, or petite model, is the smallest bag. The MM stands for 'medium model while the GM stands for 'grand model'.

  • Louis Vuitton Neverufll PM - 11.4'' x 8.7'' x 5.1''

The Louis Vuitton Neverfull PM bag will easily fit small accessories, iPad but it will be too small for a notebook.

The tote is super spacious and you can fit more in your tote than you'd expect to.

As its name foreshadows, the bag will literally never be full. While MM/GM sizes can be worn as a shoulder bag, Neverfull PM can only be a handbag.

  • Louis Vuitton Neverufll MM - 12.6'' x 11.4'' x 7.5''

The Neverfull MM is the most popular size and there's a reason behind it. It's a medium-sized tote that's used for daily purposes.

It can store a laptop of almost any size, it's awesome for papers. If you want to organize your stuff, you can use an organizer, they're pretty easy to find.

  • Louis Vuitton Neverufll GM 15.7'' x 13.0'' x 7.9''

If you constantly feel that you need a larger bag, Neverfull GM has been crafted for you. It's larger than most bags and her storage capacity seems unlimited.

It can store practically anything. It's the most popular Louis Vuitton diaper bag, while celebrities and fashionistas may also use it as a Birkin protection bag. Well, nobody's perfect.

Monogram Damier Ebene Damier Azur 
louis vuitton neverfull pm size comparison
louis vuitton neverfull mm size comparison
louis vuitton neverfull gm size comparison


Louis Vuitton Neverfull PM/MM/GM Pouch Sizes

Did Louis Vuitton always release Neverfull with pouches? No.

Louis Vuitton included a removable zip pouch/clutch Neverfull in 2014. 

This flat canvas pochette fits inside your favorite LV bag with a leather strap or it can be carried as a clutch.

This pouch is not available for purchase separately through LV (unless you previously purchased a Neverfull from the boutique) but a lot of Neverfull owners are selling their pouches separately if they don't need them for about $300.

A Neverfull pouch comes in 2 sizes:

  • Neverfull PM Zipped Pochette Clutch Measurements: 7.6" L x 4.75" H
  • Neverfull MM/GM Zipped Pochette Clutch Measurements: 9.75" L x 6" W

If you're buying this clutch preloved, ensure that the size fits your needs.


Louis Vuitton Neverfull Price History & Increases (US) (last update Jan 2023)

If you ever wondered how much was a Neverfull back in 2007 when it was first released, here's the overview of Neverfull's prices during the past 13 years.

Louis Vuitton typically increases prices twice a year, in February and October. Prices are going up every year and there are no discounts for their bags.

The following price comparison table offers the price history of the three Neverfull sizes.



2007 2009 2011  2012 2013 2014-2017 2018 2019 2020 2021 2022 2023
Louis Vuitton Neverfull PM Monogram $575 $770 $1,240 $1,460 $1,620 $1,960 $1,960
Louis Vuitton Neverfull MM Monogram $625 $700 $820 $850 $940 $1,180 $1,240 $1,390 $1,540 $1,690 $2,030 $2,030
Louis Vuitton Neverfull GM Monogram $655 $870 $1,400 $1,620 $1,760 $2,100 $2,100


The major price spike happened in 2014 when Louis Vuitton added a separate pouch to the Neverfull. Then in 2022 due to the global inflation, the French brand dramatically increased the pricing.

The latest price increase in the US was in February 2022. You can find the old and new prices here.

Over 35 variations of this handbag are currently available on the Louis Vuitton's website.

Is Louis Vuitton Neverfull Cheaper in Europe?

In brief, yes. Moreover, the savings reach almost 40% of its retail US price. If you're interested in a detailed calculation, please refer to this article:

To see Neverfull pricing in other regions, please refer to the regional price lists:


How Much is a Used Neverfull?

An authentic used Neverfull will cost you somewhat between $500 and $1,500 depending on condition. Even if the purse is severely damaged, i.e. has holes in the upper trim and probably cracks in canvas, it's still worth those $500 even in junk condition. Considering a new one is around $2,000, the price is unlikely to go down any time soon.

Choose your Neverfull in resale and don't forget to authenticate them via Bagaholic.


Louis Vuitton Neverfull Limited Editions

Over the years, Louis Vuitton has reinvented the classic Neverfull a countless amount of times.

You can find a complete guide to the Neverfull Louis Vuitton Limited Editions here.


If you buy pre-loved, don’t forget to order professional authentication. It costs just $10 and gives you a total peace of mind! We, at Bagaholic, can help you with that.


Bags Similar to Louis Vuitton Neverfull

There are a few designer handbags that have the same silhouette and generally are very similar to a Neverfull. Let's review them one by one.


Goyard Tote

designer bags similar to neverfull goyard saint louis pm bag

Let's start with Goyard tote. It's been said that Louis Vuitton has taken inspiration from the classic Goyard tote. Not only the shapes are similar, this tote also has a small pouch that can be used as a wallet.


Gucci GG Ophidia tote

bags similar to louis vuitton neverull light Ophidia GG medium tote

Another alternative to Neverfull is a Gucci GG Ophidia tote. It's a spacious and lightweight bag that can carry all your belongings.


Givenchy tote

bags similar to neverfull givenchy online totes bags antigona large shopping bag

Givenchy has released multiple totes that share the same silhouette with Neverfull, however, most of them are made of leather. They're on the heavy side compared to canvas items though.


Need to authenticate a Louis Vuitton Neverfull MM?

Being arguably the most popular Louis Vuitton tote, Neverfull is the most counterfeited purse.

If you need to authenticate a Louis Vuitton, Gucci or Dior item, we can help! Bagaholic experts specialize in Louis Vuitton handbags.

Please choose from one of the three types of authentication:

Verbal Authentication $10

  • good when you need to know whether the bag is real or fake for yourself (e.g. when you are buying an item)

Certificate of Authenticity $25

  • good when you need a certificate for any reason, either to sell the bag with the peace of mind or to return a fake bag to the seller if you purchased a fake
  • includes a permanent certificate on

Certificate of Authenticity with a thorough explanation $50

  • good when you need a certificate and you need to know why the bag is authentic/not authentic for any reason, either to sell the bag with the peace of mind or return a fake bag to the seller if you purchased a fake.
  • includes a permanent certificate on
  • includes an explanation of why the item is fake (detailed pictures and comparisons with an authentic bag, more than 10 pics included)




  • Posted by Linda Tillery on

    I am interested in the pm never full off white checkered!
    Please email me asap! I am ready to buy

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